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Peter and Svend

Welcome to Bang & Olufsen 

This digital course offers a comprehensive overview of Bang & Olufsen. It covers brand history; our core competences;  a walk through the impressive product legacy we build on today; a brief biography of our current designers;  - and so much more. With this introduction, we aim to build a coalition of brand ambassadors who are fluent in Bang & Olufsen’s brand heritage, and product portfolio. We hope to establish a consistent vocabulary among Bang & Olufsen’s brand ambassadors, enabling each of us to speak about our portfolio in a way that clearly illuminates our brand’s unique value propositions. In the end, we aim to increase our sales conversion by telling the stories which make Bang & Olufsen unique. 

Beolab 8

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Beolab 8 is the embodiment of versatility. Hear it shine on its own, sing in any set up and perform wherever you place it.


In this course we will present you with the different use cases, we will tell you the stories to share with the customer and we will explain you how the product works.

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Beosound A9

Beosound A9 is designed it like a beautiful piece of furniture — with carefully selected materials and uncompromising attention to detail. It seamlessly supports Beolink Multiroom, Chromecast , AirPlay 2 and Bluetooth so you can mix and match it with any other product the customer might have at home. 

In this module we will recap the product essentials and we will explore what changes compared to previous generations.

Beosound A5

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A technological and aesthetic masterpiece, made for years to come. Beosound Theatre completely changes the concept of the soundbar. 

Let's explore the amazing stories and travel behind the scenes to meet all the protagonists that made the impossible possible. We are sure it will amaze your customers everyday.

All the videos in the training module are translated. Just select 'cc' at the bottom of each video to choose your preferred language.

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Beosound Theatre

A technological and aesthetic masterpiece, made for years to come. Beosound Theatre completely changes the concept of the soundbar. 

Let's explore the amazing stories and travel behind the scenes to meet all the protagonists that made the impossible possible. We are sure it will amaze your customers everyday.

All the videos in the training module are translated. Just select 'cc' at the bottom of each video to choose your preferred language.

Beoplay EX

Beoplay EX are wireless earphones with Adaptive Active Noise Cancellation, IP57-waterproof earbuds and extremely comfortable fit.  In this course you will learn the product concept, the operation and daily use, the sound details, and how to present Beoplay EX to the customer.

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Beosound A1 2nd Generation

Beosound A1 2nd Generation is the evolution of Bang & Olufsen’s most successful Bluetooth speaker, Beoplay A1.

Beoplay Portal

With Beoplay Portal we are offering the best gaming experience by merging lifestyle, design, sound and comfort.

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Beolink

BeoLink is a concept developed by Bang & Olufsen that covers the method used for connecting products and sharing resources in one system, providing the customer total control and uniform operation. 

Beoremote Halo

A simple remote control for controlling your entire setup without using your mobile device. Designed with integrated touch screen display surrounded by a magical aluminium ring.

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Beosound Level

Beosound Level lets you move with your music in new ways at home, without ever compromising on sound quality.

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